Prodigy
Prodigy
Insights that matter
Empowering your business with the relevant information, at your fingertips when you need it most.
- Leakage Analysis.
- Customer Insights.
- Recommended Retailers.
- Category Performance Benchmarking.
- Demographics, Spending Patterns & Centre Statistics.
- Category Specific Trade Areas.
- And much more…
A world-class consumer behaviour and customer analytics engine (VAS)
Providing insights to answer your most pressing questions:
- Who are my customers, where are they coming from and who are my potential customers?
- Where are my customers shopping beyond my store?
- What are the best product cross-sales for my customers?
- Why am I losing sales and to whom?
- Where should I run targeted marketing campaigns and how can I directly measure their success?
- Where are the overlaps in my store network and where are the opportunities for expansion?
- How do my customers interact with other retail categories and stores in a shopping trip?
